Rebranding of GUAYAKI, producer, and retailer of Organic Yerba Mate Products. With Yerba Mate being a healthier alternative to coffee and energy drinks, GUAYAKI is selling its Mate Products with a focus on sustainability and community. As a certified B-Corp they have dedicated themselves to take a positive impact with their business and products. The rebrand focuses on those aspects, especially in terms of materials and products that were conceptualized for the rebrand. The other focus of the rebrand lay in clearly communicating the product itself. Highlighting that the product is naturally sourced, as well as the energizing effect of the caffeine. The rebrand is built around visualizing and utilizing the before-mentioned aspects, as well as visually tying back to the South American origins and culture of Yerba Mate. This results in unique and recognizable branding that can strengthen GUAYAKI’s standing and impact as a brand.